Overall Score: 6.5/10
This book aims to show how small, everyday innovations can drive big results, and outlines ways that each of us can be more creative in our own lives. The book has two main sections. The first section explains what creativity is. The second section outlines eight habits or rules that innovators follow to help them achieve their goals. The author relies heavily on anecdotes to illustrate his key points, with each chapter containing numerous stories about how innovators applied the principles outlined in his book to help them succeed.
The book was a short and entertaining read. I found the first section to be much more interesting than the second. He cites various academic studies about creativity and offers some examples of simple ways we can improve our creative output. The tools that he outlines in the second section of his book were interesting, but they were a little too broad for my taste. For instance, two of his rules are essentially “be resilient” and “go the extra mile,” which is not exactly groundbreaking. The saving grace is that the anecdotes were colorful and interesting to read about. Many of the examples were also from the most recent decade, which is refreshing compared to some other business books that cite the same historical examples over and over. Despite the relatively low rating, I would recommend this book to anyone who is interested in the world of business or is looking for ways to become more creative.
Few things I learned:
- The Torrance Test measures four components of creativity: fluency, flexibility, elaboration, and originality. In an experiment, the “awe-inspired” group outperformed the “dullness” group by 70% on fluency, 69% on flexibility, 79$ on elaboration, and 114% on originality
- According to a Stanford study, when a person was walking compared to sitting, creative output increased by an average of 60%
- Imagination is any new idea, creativity is a new idea that has some value, whereas innovation is a creative idea that has utility